Team Lead Content & Campaign Strategy (f/m)

Aschheim/München
Mytheresa

mytheresa.com is the leading digital boutique for women's luxury fashion worldwide. Each season, we select the most beautiful styles and key pieces for our luxury customers. We collaborate only with approximately 180 selected designer collections worldwide. We partner with some of the most important and influential luxury designers in the world like Valentino, Gucci, Dolce & Gabbana, Prada, Saint Laurent, VETEMENTS and many others.


Our international team in our headquarters in Munich consists of nearly 400 highly talented and passionated members from over 50 nations. We offer an unique and best-in class service to the customers we have in more than 120 countries. We use and develop the best practices in IT, Human Resources, operations, online marketing, webshop design, in addition to creating very innovative digital content for our editorial, public relations and branding activities. Since September 2014 mytheresa.com has been an independent subsidiary of the Neiman Marcus Group.


Become part of the Shop Management Team and take over a key role as Team Leader of “Content & Campaign Strategy” to build up state-of-the-art content strategy for the onsite touchpoint. We are currently searching for a full-time employee as Team Lead Content & Campaign Strategy (f/m) based in our office in Munich.


YOUR RESPONSIBILITIES:

  • Leading a growing team of currently six talented and curious content strategists. You and your team will be responsible for all international onsite campaigns and the app push massage strategy.
  • Set standards in luxury fashion e-commerce: Develop a 360° content strategy and bring our personalized onsite customer experience to the next level
  • Plan international marketing campaigns across all communication channels (Focus on onsite and App push messages) with a relevant and strategic customer targeting that positively impacts business growth
  • Collaborate closely with UX, IT, Retail, Creative, Email and Online Marketing teams (from idea, design concept to implementation) to create an outstanding customer experience
  • Continuously monitoring and evolving UX and content optimization through A/B testing and web analytics
  • Evaluation of relevant KPIs and preparation of reports for measuring project success
  • Ongoing analysis of market trends and competitor activities


Voraussetzungen

YOUR QUALIFICATIONS:

  • University degree in business administration, marketing or communication studies, e-commerce or comparable professional experience
  • At least 5 years of international experience in the following areas: Digital Marketing, Content Strategy, Personalization, User experience, E-commerce, Online Marketing, CRM, ideally in the fashion or luxury industry
  • Passion for and affinity with luxury fashion
  • Ability to connect creativity with business, driving forward-thinking commercial concepts and innovative digital experiences
  • Problem solving oriented, creative thinking, Target-oriented and high-performance working style, able to proactively drive projects
  • Experience with Content Management Systems, Ad servers and Personalization tools
  • In-depth analytical skills and high analytic understanding for the KPIs of the e-commerce business
  • Technical knowledge: Skills in HTML / CSS / JS are an advantage
  • Very good English and/or German knowledge

 

OUR OFFER:

  • The opportunity to take on responsibility in a rapidly growing, dynamic e-commerce company 
  • An open corporate culture with a fantastic team spirit
  • A modern and friendly work place
  • Regular training and further development opportunities
  • An international working environment
  • Excellent benefits and social events


We are looking forward to receiving your application including your salary expectations via our online application tool https://careers.mytheresa.com/job-offers.html.

In case of questions, do not hesitate to contact us directly under Tel.+49 89 127695-233.

Kontakt für Bewerbung

Talent Attraction Team

Arbeitsort

Einsteinring 9, 85609 Aschheim/München

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Anzeigenart Stellenangebot
Arbeitszeit Vollzeit
Vertragsart Festanstellung
Berufliche Praxis mit Berufserfahrung
Aus- und Weiterbildung Abschluss Hochschule / Berufsakademie / Duales Studium
Berufskategorie Marketing, Werbung, Gestaltung, Public Relations, Medien / Produktmanagement
Arbeitsort
Einsteinring 9, 85609 Aschheim/München