Mobile App Marketing Manager (m/f/d)

• Research, develop and execute strategy to launch Mytheresa app on Chinese Android app stores

• Strategic and conceptual responsibility for App Store Optimization (Play Store and Chinese app stores)

• Campaign strategy, development and responsibility for the delivery of push notifications and in-app messages in China market

• Development of multi-channel marketing campaigns (e.g. search ads, offsite marketing) with the objective of increasing App Installs, Optin Rate for Push Notifications, Revenue and Conversion Rate

• Development of triggered push notification tracks

• Continuous app performance analysis, reporting and data analysis for new potential

• Identifying market trends, overseeing competitor’s activities and discovering new potential

• Development and testing of technical features, in close cooperation with the product Management & UX Team, for a unique user experience

• Multi-year e-commerce work experience, ideally in mobile / app / digital marketing

• Advanced technical knowledge in the field of App / Mobile Device (iOS and Android)

• In-depth know-how in some of the following areas: App / Mobile Content, Performance Marketing, Digital Marketing & Strategy, Omnichannel Strategy, Customer Experience Management

• Further experience in A/B Testing

• Initial experience with personalization tools or CMS

• Very strong analytical skills with a thorough understanding of e-commerce KPIs

• Teamwork, social interaction within and outside the team

• Out-of-the-box thinking

• Initiative, organizational skills and creativity

• Very good knowledge of spoken and written English

-Staff discount

-Discounted lunch