Mobile App Marketing Manager (m/f/d)


To support our shop management team we are searching for a Mobile App Marketing Manager (f/m/d) to be based in our Aschheim office. 


  • Research, develop and execute strategy to launch Mytheresa app on Chinese Android app stores

  • Strategic and conceptual responsibility for App Store Optimization (Play Store and Chinese app stores)

  • Campaign strategy, development and responsibility for the delivery of push notifications and in-app messages in China market

  • Development of multi-channel marketing campaigns (e.g. search ads, offsite marketing) with the objective of increasing App Installs, Optin Rate for Push Notifications, Revenue and Conversion Rate

  • Development of triggered push notification tracks

  • Continuous app performance analysis, reporting and data analysis for new potential

  • Identifying market trends, overseeing competitor’s activities and discovering new potential

  • Development and testing of technical features, in close cooperation with the product Management & UX Team, for a unique user experience


  • Multi-year e-commerce work experience, ideally in mobile / app / digital marketing

  • Advanced technical knowledge in the field of App / Mobile Device (iOS and Android)

  • In-depth know-how in some of the following areas: App / Mobile Content, Performance Marketing, Digital Marketing & Strategy, Omnichannel Strategy, Customer Experience Management

  • Further experience in A/B Testing

  • Initial experience with personalization tools or CMS

  • Very strong analytical skills with a thorough understanding of e-commerce KPIs

  • Teamwork, social interaction within and outside the team

  • Out-of-the-box thinking

  • Initiative, organizational skills and creativity

  • Very good knowledge of spoken and written English

We offer

-Staff discount

-Discounted lunch

Apply now

Mehr zum Job

Beschäftigungsart Festanstellung
Arbeitszeit Vollzeit
Arbeitsort Einsteinring 9, 85609 München



Kontakt für Bewerbung

Talent Attraction Team

Mehr zum Arbeitgeber